Infinitely recyclable plastic for today, tomorrow, and yesterday.
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It's estimated that 91% of plastic waste enters landfills, incinerators, or the environment. The remaining 9% or so of recycled plastic waste is often downcycled, with resulting materials having diminished properties.
This abundant waste is even more significant in the fashion industry, where it's estimated that less than 1% of clothes are recycled into new garments.
Protein Evolution’s new Biopure technology creates a circular polyester without sacrificing quality. In order to take the world closer to net zero, they needed a trusted partner to design and develop their new website and identity system, and strategize their global go to market campaign, in partnership with Stella McCartney, for COP28 in Dubai.
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We partnered with Protein Evolution to name and brand their new technology, which we ultimately termed Biopure.
We further developed their visual identity and applied it to an exciting go-to-market strategy, in partnership with Stella McCartney. We designed and developed their new website while refreshing their messaging framework that we utilized for a thoughtful marketing campaign.
After a successful launch we partnered further with the PEI team to prepare for new investor opportunities and equip their team with robust pitch assets and sales enablement collateral.
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3 steps, infinitely reusable resources
We source the plastic waste we will eventually recycle, preventing it from entering landfills, incinerators, or the environment and use proprietary pre-processing technology to prepare the waste for biological recycling.
We apply AI-designed enzymes that turn the pre-processed plastic into reusable raw materials – a substitute for petroleum-derived raw materials that manufacturers can seamlessly adopt.
Plastic manufacturers use our raw materials to create 100% recycled plastic, which packaging companies and fashion brands can use to meet their circularity commitments.
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Naming & Visual Identity
Trademark Research
Launch Strategy & Public Relations
Website Design & Development
Copywriting & Content Design
Marketing Strategy
Event Production
Investor Relations
Sales Enablement
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Science for nature to build a better way.
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