protein evolution

Infinitely recyclable plastic for today, tomorrow, and yesterday.

Protein Evolution

THE CHALLENGE

It's estimated that 91% of plastic waste enters landfills, incinerators, or the environment. The remaining 9% or so of recycled plastic waste is often downcycled, with resulting materials having diminished properties.

This abundant waste is even more significant in the fashion industry, where it's estimated that less than 1% of clothes are recycled into new garments.

Protein Evolution’s new Biopure technology creates a circular polyester without sacrificing quality. In order to take the world closer to net zero, they needed a trusted partner to design and develop their new website and identity system, and strategize their global go to market campaign, in partnership with Stella McCartney, for COP28 in Dubai.

Protein Evolution

You are probably wearing plastic

THE SOLUTION

We partnered with Protein Evolution to name and brand their new technology, which we ultimately termed Biopure.

We further developed their visual identity and applied it to an exciting go-to-market strategy, in partnership with Stella McCartney. We designed and developed their new website while refreshing their messaging framework that we utilized for a thoughtful marketing campaign.

After a successful launch we partnered further with the PEI team to prepare for new investor opportunities and equip their team with robust pitch assets and sales enablement collateral.

Protein Evolution x Stella McCartney

Protein Evolution

Infinite fashion

Plastic eating enzymes helped make this new Stella McCartney parka

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Eight important moments in responsible fashion this year

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Plastics are pervasive in clothing. Why don’t consumers know?

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How can companies recycle clothes back into clothes?

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Protein Evolution engineers supercharged organisms to break down plastic waste

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Stella McCartney unveils first garment made using biological recycling

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45

media stories in first month with a lead article in Forbes

89k

website visitors in the first 3 weeks post-launch

9+

B2B deals secured with letters of intent

Protein Evolution

Biopure by Protein Evolution

3 steps, infinitely reusable resources

Step 1

We source the plastic waste we will eventually recycle, preventing it from entering landfills, incinerators, or the environment and use proprietary pre-processing technology to prepare the waste for biological recycling.

Step 2

We apply AI-designed enzymes that turn the pre-processed plastic into reusable raw materials – a substitute for petroleum-derived raw materials that manufacturers can seamlessly adopt.

Step 3

Plastic manufacturers use our raw materials to create 100% recycled plastic, which packaging companies and fashion brands can use to meet their circularity commitments.

Protein Evolution

Biopure logomark

infinitely CIRCULAR polyester without sacrificing a thread of quality

BIOPURE

100% recycled polyester. No catch.

made with Biopure™ by Stella McCartney

Square - Inventors of Biopure

Square - this from that - stella

Square - unfun fact

Square - this from that

We envision a world without plastic waste.

Square - Decarbonizing plastic production

Square - Circular economy

You are probably wearing plastic

A NEW ERA OF CIRCULAR PLASTICS

Infinite fashion

Plastic eating enzymes helped make this new Stella McCartney parka

infinitely CIRCULAR polyester without sacrificing a thread of quality

Square - Net Zero

100% recycled polyester. No catch

Biopure by Protein Evolution

We envision a world without plastic waste

The dress made with Biopure

From this to that

Biopure for today, tomorrow & yesterday

Protein Evolution

THE WORK

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Naming & Visual Identity

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Trademark Research

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Launch Strategy & Public Relations

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Website Design & Development

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Copywriting & Content Design

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Marketing Strategy

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Event Production

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Investor Relations

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Sales Enablement

Protein Evolution

You are probably wearing plastic

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