BLOOMBERG HARVARD CITY LEADERS INITIATIVE
Modernizing tradition for better community leadership and higher-quality lives.
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THE CHALLENGE
The Bloomberg Harvard City Leadership Initiative (BHCLI) equips mayors and senior city officials with management tools and leadership skills to tackle their cities’ complex challenges.
To realize its mission, the Initiative needed an elevated digital presence that increased engagement and provided immediate value to city leaders across the world.
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THE SOLUTION
We accelerated our research as well as our design process to remove development hurdles, reimagine BHCLI’s website, and launch a user-centric digital presence in record time.
We modernized social identities and developed a new system to create and launch content. We designed and developed a new SEO-friendly website, cataloged 100+ pages and over 250 documents.
40%
decrease
in bounce rate
in bounce rate
5x
increase in page views and clicks
2.5+
increase in time
on page views
on page views
THE WORK
Business Strategy
Marketing Strategy
Social Media Implementation
Content Production
UX / UI Design
Website Development
CMS Integration
Data & Insights
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NEXT UP: UNHCR
Removing obstacles forthe protection of refugees everywhere.
Case Study
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