BLOOMBERG HARVARD CITY LEADERS INITIATIVE

Modernizing tradition for better community leadership and higher-quality lives.

Bloomberg Harvard City Leadership Initiative
THE CHALLENGE

The Bloomberg Harvard City Leadership Initiative (BHCLI) equips mayors and senior city officials with management tools and leadership skills to tackle their cities’ complex challenges.

To realize its mission, the Initiative needed an elevated digital presence that increased engagement and provided immediate value to city leaders across the world.

Mayor Nutter
THE SOLUTION

We accelerated our research as well as our design process to remove development hurdles, reimagine BHCLI’s website, and launch a user-centric digital presence in record time.

We modernized social identities and developed a new system to create and launch content. We designed and developed a new SEO-friendly website, cataloged 100+ pages and over 250 documents.

BHCLI brand deck BHCLI website pages imagesBHCLI website mobile pages images
40%
decrease
in bounce rate
5x
increase in page views and clicks
2.5+
increase in time
on page views
Cross Boundary
Cross Boundary  2020
Bloomberg Santiago PO12
BHCLI Mayors 2017
Cross Boundary meeting
2017 mayors Roosevelt Island
Moral Leadership Marshall Ganz
Photo with Woodfin ADJ
Strategic Leadership Rob Wilkinson
THE WORK
+

Business Strategy

+

Marketing Strategy

+

Social Media Implementation

+

Content Production

+

UX / UI Design

+

Website Development

+

CMS Integration

+

Data & Insights

BHCLI meeting
NEXT UP: FORMLI

The most human martech platform on the internet.

Yellow smile