DETECT
Where wellbeing is a baseline, not a burden.
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THE CHALLENGE
Detect reimagined home diagnostics and built an industry-disrupting Covid-19 test at the height of a global pandemic.
To succeed, Detect needed to overcome bureaucratic hurdles, build investor momentum, nurture trust among a skeptical audience, and get tests into the
hands of people who needed them most.
THE SOLUTION
We partnered with Detect as a fully-embedded marketing partner that cross-functionally supported investor raises and a 360 go-to-market product launch.
We raised awareness and found participants for clinical trials and necessary user testing both online and in the streets.
We captured the attention of investors and government officials with live events and a full-suite of sales assets, which paved the way to FDA-approval with a highly informative and engaging user-journey.
2x
industry benchmark conversion rate
$100M
investor capital
raised
raised
43%
MoM sales increase
in first quarter
in first quarter
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THE WORK
Business Strategy
Investor Relations
Visual Identity & Packaging
Brand Strategy
Paid Media, Email Marketing
Content Design
Website Development
Video Direction
CMS Integration
eCommerce
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Case Study
