Modernizing tradition for better community leadership and higher-quality lives.
THE CHALLENGE
The Bloomberg Harvard City Leadership Initiative (BHCLI) equips mayors and senior city officials with management tools and leadership skills to tackle their cities’ complex challenges.
To realize its mission, the Initiative needed an elevated digital presence that increased engagement and provided immediate value to city leaders across the world.
THE SOLUTION
We accelerated our research as well as our design process to remove development hurdles, reimagine BHCLI’s website, and launch a user-centric digital presence in record time.
We modernized social identities and developed a new system to create and launch content. We designed and developed a new SEO-friendly website, cataloged 100+ pages and over 250 documents.
40%
decrease in bounce rate
5x
increase in page views and clicks
2.5+
increase in time on page views
THE WORK
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Business Strategy
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Marketing Strategy
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Social Media Implementation
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Content Production
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UX / UI Design
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Website Development
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CMS Integration
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Data & Insights
NEXT UP: UNHCR
Removing obstacles forthe protection of refugees everywhere.
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