BLOOMBERG HARVARD CITY LEADERSHIP INITIATIVE

Modernizing tradition for better community leadership and higher-quality lives.

The challenge.

The Bloomberg Harvard City Leadership Initiative (BHCLI) equips mayors and senior city officials with leadership skills and management tools to tackle their cities’ complex challenges. To realize its mission, the Initiative needed an elevated digital presence that increased engagement and provided immediate value to city leaders across the world.

The solution.

We accelerated our research and design process to remove development hurdles, reimagine BHCLI’s website, and launch a user-centric digital presence in record time. Modernized social identities and developed a new system to create and launch content, designed and developed a new SEO-friendly website, cataloged 100+ pages and 250+ documents.

40%
decrease
in bounce rate
5x
increase in page views and clicks
2.5+
increase in time on site page views

The work.

Next up: Detect

Helping Detect realize a world where wellbeing is a baseline, not a burden.

Detect Case Study