ANTI RACISM FUND
Fighting injustice with expertise.
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THE CHALLENGE
The Anti Racism Fund was born in the aftermath of the George Floyd tragedy.
This grassroots effort to support the Black Community through health and wellness access, social justice advocacy, education parity, and justice reform rapidly gained steam.
ARF needed a trusted partner to help establish legitimacy, maintain momentum, and ensure donations were properly utilized.
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THE SOLUTION
We partnered with the Anti Racism Fund while it was still in its infancy as a GoFundMe.
Quickly, we enacted an ambitious fundraising strategy by developing a brand identity, designing and building their website, and implementing a powerful multi-channel, mobile-first donation tool.
Today we serve Anti Racism Fund as the operational backbone, handling financial oversight, investor relations, and internship programs.
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1200
unique donors and donations
$1M+
raised for racial equity initiatives
20+
public interest organizations supported
THE WORK
Business Strategy
Branding & Identity
Paid Media & SMS
UX / UI Design
Social Media Strategy
Content Production
Performance Marketing
Web Design & Development
Data & Insights
Financial Operations
NEXT UP: GINGERLY
Branding wellness to look as good as it tastes.
Case Study
