The most human martech platform on the internet.

The challenge.

Digital interactions demand marketing technology platforms as ambitious and authentic as the people who use them — but the only available options are expensive, disjointed, and hard to use. So we built our own.

The solution.

As our first in-house studio, we built Formli from the ground up, from its first line of code to its widespread adoption.

+ Developing the digitally-native product and interface.
+ Designing the standout brand identity and messaging.
+ Launching the beta to connect thousands of users.

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The work.

Next up: Harvard

Modernizing tradition to support better community leadership.

Harvard Case Study