# Human Agency > Human Agency is an enterprise AI consulting firm and full-service team of problem solvers on a mission to protect and expand human agency. Founded in 2018 and headquartered in Cambridge, Massachusetts (Human Agency, Inc.; 11–50 people; Inc. 5000 2026), it partners with entrepreneurs to run and grow their companies, embeds within large organizations to lead their AI implementation and transformation, and builds and grows companies through its venture studio — bringing business, AI, marketing and technology expertise to build and scale organizations from the ground up. Human Agency helps organizations deploy AI to amplify their people rather than replace them. The AI practice covers AI readiness assessments, AI literacy and enablement programs, enterprise AI governance and operations, embedded AI engineering teams (forward-deployed engineers who work inside client product teams), custom AI assistants built on an organization's own knowledge, and an AI managed service. Every engagement starts with stakeholder interviews, is platform-agnostic (OpenAI, Anthropic, Microsoft, Google, AWS), and is measured by adoption and impact rather than deployment. The firm also delivers brand, web, marketing, answer engine optimization (AEO) and creative work, and operates a venture studio (first in-house venture: Formli). Clients include Harvard (Bloomberg Harvard City Leadership Initiative), UNHCR, Liquid AI, Protein Evolution, Detect, Clayco, Nutriterra, Palmless, the Anti Racism Fund and Tiny Superheroes, across enterprise, healthcare, legal, education, nonprofit and professional-services organizations. Founder and Managing Partner: Brendan Lind (co-founder of LaunchCode). CEO: Caroline Hoogland. Contact: https://www.humanagency.com/lets-talk. LinkedIn: https://www.linkedin.com/company/humanagency/. ## Company - [Home](https://www.humanagency.com/): Who Human Agency is and what it does. - [AI practice](https://www.humanagency.com/ai): Enterprise AI services — generative AI strategy, custom AI products, AI operations and governance, embedded AI teams, AI managed service provider. - [Solutions](https://www.humanagency.com/services): Marketing, technology and business solutions, including brand, web, SEO/AEO, custom software and AI integration. - [Ventures](https://www.humanagency.com/ventures): Venture studio and investments; builds companies such as Formli. - [Case studies](https://www.humanagency.com/case-studies): Client work and results. - [Careers](https://www.humanagency.com/careers): Open roles (remote-first). - [Let's talk](https://www.humanagency.com/lets-talk): Contact and project enquiries. ## Human-Centered AI in Practice (article hub) - [Hub: Human-Centered AI in Practice](https://www.humanagency.com/questions): Clear answers to the hardest questions about AI strategy, operating models, governance and enterprise adoption, grounded in real-world implementation. - [How to Actually Get Good at AI: the AI Skill Progression](https://www.humanagency.com/ai-skill-progression): Prompting → context engineering → agent managing, with a 30-rep practice plan. ### Core capabilities - [AI to Expand Human Agency](https://www.humanagency.com/ai/expand-human-agency): Human Agency uses AI to amplify what people can do — not replace who they are. Learn how enterprise AI built around human empowerment drives better adoption, stronger outcomes, and lasting organizational change. - [What Is a Humanistic AI Strategy?](https://www.humanagency.com/ai/humanistic-ai): A humanistic AI strategy puts people at the center of every AI decision. Learn what it means, why it produces better outcomes, and how Human Agency builds AI programs around it. - [Enterprise AI Consulting](https://www.humanagency.com/ai/enterprise-ai-consulting): Human Agency is an enterprise AI consulting firm that helps organizations deploy AI to amplify their people. Strategy, custom tools, governance, embedded teams, and enablement — all built around a humanistic approach to AI. - [AI Readiness Assessment & Enterprise AI Adoption Operating Model](https://www.humanagency.com/ai/ai-readiness-assessment): Assess your organization's AI readiness across technology, people, process, governance, data, and culture. Human Agency's five-stage AI maturity framework and adoption operating model help enterprises move from experimentation to transformation. - [Enterprise AI Literacy & Enablement Programs](https://www.humanagency.com/ai/ai-literacy-enablement): The biggest barrier to enterprise AI isn't technology — it's people who don't know how to use it. Human Agency builds AI literacy programs tailored to every role, from executives to individual contributors. - [Enterprise AI Governance, Operations & Deployment](https://www.humanagency.com/ai/enterprise-ai-governance): Enterprise AI governance that enables fast, safe deployment — not bureaucratic checkpoints. Human Agency builds governance frameworks, AI operations, and deployment models that scale with your organization. - [Embedded AI Teams & Forward-Deployed AI Engineers](https://www.humanagency.com/ai/embedded-ai-teams): Embedded AI teams integrate directly into your organization — learning your systems, your data, and your culture. Human Agency deploys forward-deployed AI engineers who build alongside your people and transfer knowledge as they go. - [Custom AI Assistants & Enterprise AI Superpowers](https://www.humanagency.com/ai/custom-ai-assistants): Off-the-shelf AI gives everyone the same generic capabilities. Custom AI assistants built on your institutional knowledge give your people superpowers no competitor can replicate. Human Agency builds enterprise-grade custom AI tools. - [What Is an AI Managed Service Provider (MSP)?](https://www.humanagency.com/ai/ai-managed-service-provider): Most companies don’t need to hire an AI team, buy a platform, and run it themselves. An AI managed service provider handles the whole operation — here’s what that actually means and how it’s different from a one-time consulting engagement. ### Enterprise AI adoption & leadership - [How to Choose an AI Consulting Partner](https://www.humanagency.com/ai/how-to-choose-ai-consulting-partner): The AI consulting market is crowded and the stakes are high. This guide gives executives the specific criteria, questions, and red flags that separate genuine partners from expensive decks. - [How to Build an AI Business Case: Getting Executive and Board Buy-In](https://www.humanagency.com/ai/ai-business-case): Getting executive and board approval for AI investment requires more than an ROI projection. Here is how to frame the case, anticipate objections, and build a plan leadership will actually fund. - [How to Measure the ROI of Enterprise AI](https://www.humanagency.com/ai/measuring-ai-roi): Most enterprises deploy AI and then struggle to prove it's working. Here's the framework for measuring AI ROI — from quick win metrics to long-term organizational impact. - [Why Enterprise AI Initiatives Fail — And How to Fix It](https://www.humanagency.com/ai/ai-change-management): 70% of enterprise AI initiatives fail because of people, not technology. Human Agency builds AI change management programs that close the gap between deployment and adoption. - [AI and Organizational Change: Why Culture Is the Real AI Deployment Challenge](https://www.humanagency.com/ai/ai-culture-change): Technology is the easy part of enterprise AI. Culture — the beliefs, fears, and behaviors of the people who have to change how they work — is where most programs stall. Here is what actually moves organizations forward. ### AI concepts for business leaders - [What Is an AI Agent? A Plain-Language Guide for Business Leaders](https://www.humanagency.com/ai/what-is-an-ai-agent): AI agents are the next major shift in how enterprises deploy AI — but most business leaders don't have a clear definition of what they are, what they can do, or what governance they require. This is that guide. - [Multi-Agent AI Systems: What They Are and How Enterprises Deploy Them](https://www.humanagency.com/ai/ai-multi-agent-ai-systems): Multi-agent AI systems are the architecture behind the most capable enterprise AI deployments in 2026. This is the plain-language guide business leaders need before they build one. - [What Is Retrieval-Augmented Generation (RAG)? A Business Leader’s Guide](https://www.humanagency.com/ai/what-is-rag): RAG is the architecture behind most enterprise AI assistants — but most business leaders don’t have a clear definition of what it is, why it matters, or what to ask a vendor about it. This is that guide. - [How to Write Better AI Prompts: A Practical Guide for Non-Technical Teams](https://www.humanagency.com/ai/how-to-write-ai-prompts): Most people use AI at a fraction of its potential because they don't know how to prompt well. This practical guide covers the skills that actually matter — no technical background required. ### AI by industry and function - [AI for Nonprofits and Mission-Driven Organization](https://www.humanagency.com/ai/ai-for-nonprofits): Nonprofits face the same AI opportunity as every other sector — and a distinct set of constraints. Here's what AI actually looks like when mission comes first. - [AI in Education: How Schools and Universities Are Getting It Right](https://www.humanagency.com/ai/ai-in-education): AI in education is reshaping how schools teach, govern, and support students — but getting it right means holding the opportunity and the risk with equal intention. - [AI in Healthcare: How Health Systems Are Deploying AI Without Compromising Patient Trust](https://www.humanagency.com/ai/ai-in-healthcare): AI in healthcare is reducing administrative burden, supporting clinical decisions, and improving patient access — but getting it right means governance that matches the stakes. - [AI in Legal Services: Where Law Firms Are Drawing the Line](https://www.humanagency.com/ai/ai-in-legal-services): AI is reshaping how legal teams work — from contract review to research to document drafting. Here is where the efficiency gains are real, where governance is non-negotiable, and why legal remains one of the domains where human judgment cannot be automated away. - [AI for Professional Services Firms: Consulting, Accounting, and Agency Use Cases](https://www.humanagency.com/ai/ai-for-professional-services): Professional services firms have a structural AI advantage — and a specific set of governance obligations. Here is where AI creates the most leverage for consulting, accounting, and agency teams. - [AI and Human Resources: How People Teams Are Using AI Without Losing the Human Side](https://www.humanagency.com/ai/ai-in-hr): AI is reshaping HR — from recruiting to performance management to employee experience. Here's how people teams are using it responsibly, and where human judgment must stay in charge. - [AI for Founders and Venture-Backed Companies](https://www.humanagency.com/ai/ai-for-startups): Startups and growth-stage companies have a rare AI advantage — no legacy systems, no entrenched workflows, no bureaucratic drag. Here's how founders are using it. - [AI in eCommerce: Personalization, Merchandising, and Fulfillment at Scale](https://www.humanagency.com/ai/ai-in-ecommerce): AI has moved from an experimental line item to the default operating layer of online retail. Here’s where it actually improves the metrics that matter, and where retailers are still stuck in pilot mode. - [AI and Data Analytics: Turning Organizational Data Into Decisions](https://www.humanagency.com/ai/ai-data-analytics): Most organizations don’t have an AI problem — they have a data problem that AI is now exposing. Here’s what it actually takes to turn scattered data into decisions AI can help you make. - [AI in Procurement and Supply Chain Fulfillment](https://www.humanagency.com/ai/ai-procurement-fulfillment): Procurement teams use AI personally at high rates and organizationally at some of the lowest — here’s why that gap exists and what closing it actually requires. - [AI in Investor Relations: How Growth Companies Communicate with Investors](https://www.humanagency.com/ai/ai-investor-relations): Investors spend less time on each pitch than they used to, and AI tools are flooding their inboxes with more decks to review. Here’s how founders and growth companies are using AI to stand out rather than blend in. ### Marketing, search & creative - [Answer Engine Optimization (AEO): How to Get Cited in ChatGPT, Perplexity, and AI Search](https://www.humanagency.com/ai/answer-engine-optimization): Answer Engine Optimization (AEO) is the practice of making your organization the source AI models cite when answering questions in your space. Learn how it works and why it matters. - [AEO vs. SEO: How Generative Search Is Changing Classic Search Optimization](https://www.humanagency.com/ai/aeo-vs-seo): Search engine optimization and answer engine optimization are not competing disciplines — they’re two layers of the same visibility problem, and most organizations are only investing in one of them. - [AI Agents for B2B Lead Generation: What Actually Works](https://www.humanagency.com/ai/ai-agents-b2b-lead-generation): AI agents are transforming B2B lead generation — but the programs that work look very different from the hype. Here's what agents actually do, where they fail, and how to build a pipeline program that holds up. - [AI Agents in Performance Marketing: What They Actually Take Over (And What They Don't)](https://www.humanagency.com/ai/ai-agents-performance-marketing): AI agents are absorbing specific layers of the performance marketing stack — bidding, testing, reporting — while human marketers move up to strategy and creative judgment. Here's what that looks like in practice. - [AI in Social Media and Content Marketing: What's Automated, What Isn't, and Where the Trust Gap Is](https://www.humanagency.com/ai/ai-social-media-content-marketing): AI now writes, edits, and schedules most brand social content — but audiences are trusting it less, not more. Here's where AI genuinely helps and where human judgment still decides what works. - [AI in Brand Identity Design: What It Can Do, What It Can't, and How Agencies Are Using Both](https://www.humanagency.com/ai/ai-brand-identity-design): AI is changing how brand identities get built — but it hasn't changed what makes a brand work. Here's where AI adds real value in the branding process and where human judgment still owns the outcome. - [AI-Assisted Web Design: How Agencies Are Going from Brief to Live Site Faster](https://www.humanagency.com/ai/ai-assisted-web-design): AI is compressing the web design timeline — from wireframe to copy to production — without removing the human judgment that makes sites actually work. Here's how leading agencies are structuring the workflow. - [AI in UX/UI Design: Where It Speeds Up Research and Prototyping](https://www.humanagency.com/ai/ai-ux-ui-design): AI hasn’t changed what makes an interface usable — it’s changed how fast design teams can get from a research question to a tested prototype. Here’s where that speed is real and where human judgment still decides the outcome. - [AI Voice and Video: How Creative Teams Are Using Voice Cloning and AI Avatars](https://www.humanagency.com/ai/ai-voice-video-creative): Video is the format brands say matters most, and AI has made producing it dramatically cheaper — but audiences can tell the difference between a tool used well and a tool used lazily. Here’s where AI voice and video actually work in a creative workflow. ## Case studies - [UNHCR](https://www.humanagency.com/unhcr): Peer-to-peer fundraising campaigns and technology for the Humanitarian Coalition for UNHCR; $153k raised. - [Bloomberg Harvard City Leadership Initiative](https://www.humanagency.com/harvard): Website, content system and social identity for a Harvard program that trains mayors; 40% increase in page views and clicks. - [Protein Evolution](https://www.humanagency.com/protein-evolution): Naming (Biopure), brand, website and launch PR for a biological plastic-recycling company; 89k visitors in the first three weeks, coverage in Forbes, Vogue, Wired and the New York Times. - [Detect](https://www.humanagency.com/detect): Embedded marketing partner for an at-home Covid-19 test: investor raises, clinical-trial recruitment and a 360 go-to-market launch; $100M raised. - [Liquid AI](https://www.humanagency.com/liquid-ai-case-study): Brand, website, launch event and product demos for an MIT spin-off building efficient generative AI models; $250M raised. - [Nutriterra](https://www.humanagency.com/nutriterra-case-study): Rebrand, website and marketing foundation for a plant-based omega-3 company; multimillion-dollar B2B partnerships, 48% more time on site. - [Palmless](https://www.humanagency.com/palmless): Brand, marketing strategy and go-to-market campaign for a palm-oil alternative; first product sold out in hours, 25+ B2B LOIs. - [Anti Racism Fund](https://www.humanagency.com/anti-racism-fund): Brand, website and mobile-first donation tool; 1,200 donors, $1M+ raised, 20+ organizations supported. - [Gingerly](https://www.humanagency.com/gingerly): Brand, eCommerce site and paid media for a new caffeinated ginger seltzer; 3.7% average conversion rate. - [Formli](https://www.humanagency.com/formli): Human Agency's in-house venture: a human-first, no-code form and messaging platform; $5M+ payments processed, 6M+ texts sent. - [Tiny Superheroes](https://www.humanagency.com/tiny-superheroes): Rebrand, website, campaigns and crowdfunding technology for a nonprofit that sends capes to children with illness and disability; 55% increase in eCommerce revenue, 80k cape nominations. - [The Remington Suite Hotel & Spa](https://www.humanagency.com/remington): Website, messaging, photography and recruitment tooling for a boutique hotel in Shreveport, Louisiana. ## Optional - [AI guides](https://www.humanagency.com/ai-guides): Practical setup guides from the AI team (e.g. OpenClaw setup). - [Privacy policy](https://www.humanagency.com/privacy) - [Terms](https://www.humanagency.com/terms)